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THE ARTISTIC CELEBRATION OF PERFUME AND THE CREATIVITY OF A MAISON THAT

IN A FEW YEARS, WITH ITS BRANDS,
HAS CONQUERED THE INTERNATIONAL WORLD OF NICHE PERFUMERY.

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Hic Beauty is the search for an excellent balance between the use of raw materials
of extreme quality and the most exquisite craftsmanship of MADE IN ITALY,
the perfect harmony between

essence and aesthetics.

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Hic Beauty creates, develops and positions brands, following every single step of a brand’s process, from fragrance creation, to naming and packaging, from market positioning, to marketing and communication.


An advanced strategy built with care that has expanded over the years with its own brands, shareholdings and the acquisition of licenses.