Brands

The most fascinating perfume culture takes form in sublime and elegantly shaped fragrances 100% Made in Italy.

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The House of Oud is the name of a brand, the signature of a style, but even before that it is the story
of a friendship between an Italian master perfumer Andrea Casotti and a producer of Jakarta oud Mohammed Abu Nashi. OUD is also an acronym that encapsulates all the two founders’ spirit of research, standing for ‘our unique devotion’.

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THoO is setting out on its journey through the contemporary world, cross-fertilising between art, music, styles, fragrances, painting, beauty, patisserie, nature and life, following the map of creative freedom. THoO interprets the beauty of discovering a different outlook every day, of living at the crossroads, of listening to and choosing our inner selves, even before we decide
which of those roads to pursue.

 

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Blend Oud is a refined mélange combining the knowledge of the Arabic perfumery art that goes back millennia with the most magical and emblematic ingredient in the history of perfume: Oud.

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Perfumes are a powerful means of expression. They give depth to an image, revive a souvenir and speak a universal language. I started creating fragrances to give my photos a tridimensional characteristic and for my art to carry a message.

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HIC BEAUTY s.r.l.

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San Giuliano Milanese – Milano, Italy

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