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T H E  A R T  O F  S C E N T

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“The sense of smell has an almost magical power, he works silently, he is always active even if he does not
give any signs of his presence and, when he decides, he awakens emotions and memories in us.
And, when we realize it,
we are already late, he has already kidnapped us. “

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International in vision and spirit,
Hic Beauty operates and produces with pride in Milan, positioning itself as a leading company in that hub of “savoir faire” and entrepreneurial energy that characterizes the city, the capital of the world’s artistic perfumery.

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P A R T N E R S

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A multisensory experience in a space immersed in beauty.


A rare dimension of research of artistic perfumery.